2025 Corporate Gifting Trend: Eye on Sustainability

Sustainability has become almost an expectation in corporate gifting, shaping how brands connect with clients and employees. With increasing consumer awareness and demand for eco-friendly, ethical, and purpose-driven gifts, companies are re-evaluating their gifting strategies to align with these values. 

Sustainable corporate gifting not only reduces waste but also demonstrates a commitment to environmental and social responsibility, resonating with clients, employees, and partners alike.​ Not only that, but gifts that stand the test of time that people actually love to use are a constant reminder of that gift experience and brand relationship.

Why Sustainability in Corporate Gifting Matters

1. Consumers Expect It: A significant portion of consumers prioritize sustainability in their purchasing decisions. According to a survey by McKinsey & Company, 66% of all respondents and 75% of millennial respondents consider sustainability when making a purchase. Additionally, a report from PwC's 2024 Voice of the Consumer Survey indicates that consumers are willing to spend an average of 9.7% more on sustainably produced or sourced goods, even amidst cost-of-living concerns. ​Business News DailyPwC

2. Enhancing Corporate Social Responsibility (CSR): Integrating sustainability into corporate gifting reinforces a company's CSR initiatives. By choosing eco-friendly gifts, businesses showcase their dedication to ethical practices and environmental stewardship, strengthening their brand image and building trust with stakeholders.​

3. Reducing Waste and Promoting Longevity: Traditional corporate gifts often contribute to environmental waste. Opting for sustainable alternatives—such as reusable products, biodegradable packaging, and items made from recycled materials—helps minimize waste and promotes the use of long-lasting, functional gifts.​

   
   

Top Sustainable Corporate Gifting Trends for 2025

1. Partnering with Purpose-Driven B Corp Brands: Aligning with Certified B Corporations ensures your gifts come from businesses committed to high social and environmental standards. These brands prioritize sustainability, ethical sourcing, and community impact—so your gifting reflects your values. Read more about some of wet paint group’s B Corp vendor partners.

2. Embracing Reusable and Zero-Waste Products: Single-use is out, and practical, eco-friendly gifts are in. Think reusable water bottles, sustainable tote bags, compostable stationery—items that recipients will actually use while cutting down on waste. It’s a win for both your brand and the planet.

3. Supporting Local Artisans and Small Businesses: Handcrafted, small-batch gifts add a personal touch while supporting local economies. Sourcing from artisans and small businesses not only reduces the carbon footprint of shipping but also celebrates craftsmanship and unique storytelling.

4. Investing in Carbon-Neutral and Regenerative Gifts: Sustainability is about both conservation and proactive protection of our planet. Companies are choosing gifts from brands that practice carbon offsetting, regenerative agriculture, or tree-planting initiatives. These gifts go beyond sustainability to actively restore the environment.

5. Going Digital and Experimental: Digital gifts, such as e-gift cards, online course subscriptions, or virtual event tickets, eliminate physical waste and offer recipients personalized experiences. Experiential gifts, like workshops or retreats, provide memorable and meaningful alternatives to traditional physical items.​

   
   

How to Implement Sustainable Gifting in Your Business

• Prioritize Quality Over Quantity: Select high-quality, durable gifts that recipients will value and use over time, reducing the likelihood of disposal.​

• Opt for Sustainable Packaging: Choose packaging made from recycled or biodegradable materials and minimize excessive wrapping to reduce waste.​

• Collaborate with Ethical Suppliers: Partner with suppliers and brands that demonstrate a commitment to ethical labor practices, environmental sustainability, and transparency.​

• Personalize Thoughtfully: Customize gifts to reflect the recipient's preferences and values, enhancing the perceived value and reducing the chance of the gift being discarded.​

  
  

Sustainable corporate gifting is not just a fleeting trend but a broader shift toward environmental and social responsibility in the business world.

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